Wednesday, June 19, 2024

Pink and White strawberries coming soon

Two new Australian-grown strawberry varieties, Pink and White, will soon be available to growers and consumers.

Hort Innovation CEO Brett Fifield says both varieties have an intense strawberry aroma and an unusual appearance that is expected to appeal to consumers. They have been specially bred for the Australian environment and offer superior overall quality, he adds.

“Pink and White strawberries are like nothing else on Aussie retail shelves,” says Mr Fifield. “They’re exceptional, and so they should be. They are the culmination of years of research, field trials, consumer preference testing and industry engagement.”

The new Pink strawberries are described as having a peach pink exterior and a white interior.

The White strawberries are said to be true to their name. On the inside, they are white, while on the outside, they are white with a pale pink blush and specked with red seeds.

Hort Innovation and the Department of Agriculture and Fisheries, Queensland are now seeking a suitable partner to commercialise the varieties, foster grower adoption and deliver marketing efforts to support consumer awareness.

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