Thursday, May 30, 2024

Polly Waffle arrives on shelves

Polly Waffle is making its long-awaited return, arriving on shelves from today (12 April).

Back in February, Australian confectionery manufacturer Menz announced that Polly Waffle would be reimagined in bite-sized pieces.

The new Polly Waffle Bites are promoted as being reminiscent of the original chocolate bar first created in 1947 and sold up until 2009. The new creation features bite-sized pieces of vanilla marshmallow covered in milk chocolate with crunchy pieces of wafer throughout.

Due to manufacturing complexities, expenses, and additional time required, the confectionery manufacturer says the Bites will replace the original bar permanently.

Menz acquired the rights to produce Polly Waffle in 2019 from Nestlé and has spent the past several years researching and developing how to manufacture the product locally in South Australia.

Progress slowed due to Covid-19 border closures restricting the development team from travelling to source and test critical manufacturing equipment.

The original machinery used to create Polly Waffle was also decommissioned by the previous manufacturer, meaning development was starting from scratch.

Drakes’ stores in SA will be among the first retailers to carry Polly Waffle Bites, with Coles, Woolworths, independent supermarkets, petrol and convenience stores to roll the product out across their stores in the weeks ahead.

A 125g bag of Polly Waffle Bites will retail at $5.50.

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