Saturday, June 22, 2024

Pringles spices things up with latest launch

Pringles is “igniting” taste buds with the release of two “bold” spicy flavours.

Now available in Coles, the new editions include Smokin’ Cajun Spice flavour, curated for those who “crave the heat”. The “full-on taste sensation” combines the “perfect amount” of spice with tangy citrus “notes”.

For those who prefer a milder experience without compromising on taste, says Pringles, the Sizzlin’ Chipotle Sour Cream flavour is “bursting with flavour” and has a “lower heat intensity” and “smooth” creamy sour notes.

The snacks were co-created with Michelin Star Chef Haikal Johari, with the “bold” flavours “carefully crafted” to appeal to local tastes.

“Across Australia and New Zealand, chip lovers are asking for more interesting and spicy flavours, so Pringles are giving the people what they want with something more daring,” says Kellogg Company Head of Pringles and Salty Snacks ANZ Dan Bitti.

“Whether you like your snacks fiery or mild, the Smokin’ Cajun Spice and Sizzlin’ Chipotle Sour Cream flavours are both a must try, packing a punch of flavour and spice to get those tastebuds popping.”

The new range (RRP $5) is available now at Coles and will be available in Woolworths from mid-September.

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