PURE Sports Nutrition says it’s expanding in all areas of business, said to be a reflection of its ongoing success and future growth initiatives.

According to the brand, key achievements over the last few years include:

• Sales growth of 70% YOY in Australia.
• 500% increase in Energy Gel and Powders production.
• A state-of-the-art production facility built in-house.
• Performance+ product expansion, with Race Recovery launching this month and “more innovative products in the pipeline”.
• Over 1200 retail partners across Australia and New Zealand – most recently Costco Australia.

“We’re really excited about the rate in which PURE Sports Nutrition is expanding,” says PURE Sports Nutrition co-founder Simon Kraak.

“Our in-house manufacturing facility has been a game-changer for us, allowing us to front foot the growth of the brand. This also means we don’t have the supply issues that some big nutrition brands have.

“Our products spend a lengthy time in development, and we make sure that they are trialled at every stage to ensure the products work and taste great.”

The newest product to market is Race Recovery, promoted as a high-performance recovery drink designed to support complete recovery following intense training or competition.

Developed as part of the brand’s Performance+ range and tailored with endurance athletes in mind, this unique formula provides 29g of “high-quality” protein and 52g of carbohydrates.

“The carbohydrate-to-protein ratio is intentionally designed to maximise uptake within the critical post-exercise window (30-60 minutes), where fuelling recovery can influence training outcomes,” says PURE Sports Nutrition co-founder and Sports Nutritionist Marewa Sutherland.

“Each ingredient used in Race Recovery has been carefully thought-out and included to serve a specific purpose; from restoring carbohydrate and fluid balance to supporting gut health and mitochondrial function, this formula targets recovery on multiple levels, helping athletes grow stronger, adapt faster and essentially perform better.”

Performance+ Race Recovery will be available in selected retailers across Australia from this month.