Red Bull looks beyond energy

Red Bull has unveiled Organics, a premium range of Certified Organic soft drinks made with ingredients from natural sources. Organics by Red Bull comes in four variants: Simply Cola, Bitter Lemon, Ginger Ale and Tonic Water.

The company says that engagement with health and the environment is prompting a more inquisitive consumer and that many Australians are substituting conventional items with organic products.

Organics by Red Bull are claimed to offer an alternative to classic refreshment beverages through naturally sourced and organic ingredients. Each variant is certified by Australian Certified Organic and features its well-known organic bud logo. Certification is said to increase confidence in a product and is seen as a guarantee of authenticity regarding socially responsible production methods, biodiversity and freedom from chemicals and pesticides.

Organics by Red Bull will be available in individual 250ml cans and in 250ml 4-packs, and will be line-priced with Red Bull’s Energy Drink range (RRP: $2.85 without CDS for individual cans and $10.19 without CDS for 4-packs).

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