Tuesday, April 23, 2024

Red Rock Deli launches ‘Fusion’ flavours

Red Rock Deli is introducing a Limited-Edition Fusion range of potato chips, the company has announced.

The new flavours are:

  • Thai Red Chilli and Creamy Coconut
  • Steak and Chimichurri.

Engaging the senses

“Red Rock Deli is renowned for its premium products and innovative flavour combinations,” Senior Brand Manager Lauren Mather said. “We’re all about developing flavour combinations that engage all the senses.

“Our new Limited-Edition Fusion range gives consumers the opportunity to feed their curiosity with new and exciting flavour innovation.”

Top secret

Red Rock Deli will support the launch with a variety of digital, social and in-store activations, it says.

It will also host “exclusive pop-up dining experiences with five secret chefs”. But it’s keeping the details of each “Secret Supper” a mystery – and will inform guests by secret alert before the event.

The Limited-Edition Fusion range is available in both 150g and 80g packs at Coles, Woolworths, independent supermarkets and select P&C stores. RRP $4.49.


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