Tuesday, June 18, 2024

Research reveals habits of online Chinese shoppers

New research from global market-intelligence firm Mintel suggests that one in three Chinese consumers has bought food online from Australia and New Zealand.

Food is the leading product for Chinese consumers to buy online from Australia and New Zealand, followed by baby food and baby products, the research indicates.

Another key finding from the research was that 30 per cent of Chinese consumers surveyed said they planned to visit Australia and New Zealand in the next year.

Around one in five Chinese consumer respondents who have bought imported products have bought alcoholic drinks online from Australia. Another 11 per cent have bought clothing and footwear, 11 per cent have purchased beauty and personal care products, eight per cent have bought personal electronics and seven per cent have bought household electronic appliances.

Speaking at Mintel’s ‘Big Conversation’ event in Sydney this week, Research Director Laurel Gu said: “We see a lot of growth opportunity for brands in Australia and New Zealand to target Chinese consumers. With Australia and New Zealand both having reputations for their strong focus on natural ingredients, food and drink, companies could see great success by tapping into Chinese consumers’ healthy lifestyle, particularly within snacking occasions.”

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