Ritchies launches digital loyalty program

Ritchies has transformed its traditional loyalty program into an “intuitive and shopper focused” mobile app to strengthen engagement both in and out of store.

According to Ritchies, the platform allows the business to deliver targeted offers and tactical campaigns to drive commercial results – more foot traffic to store, and more sales – through a data lead customer-centric strategy.

Ritchies CEO Fred Harrison says the new loyalty platform is a significant step forward in how the retailer does business and engages with its shoppers.

“It’s good for our customers and it’s good for our suppliers,” he says.

“[The] key is the ability we now have to better understand what our customers need and want. The platform is world-class. We are delighted to be working with TCC Global.”

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