Tuesday, April 23, 2024

RMIT launches e-commerce course

A first of its kind, E-commerce Strategy and Experience short course is to be launched, providing students with the necessary tools to integrate a robust e-commerce business model into their organisation.

The launch comes from RMIT Online partnering with some of Australia’s leading retail brands, including THE ICONIC, Officeworks and Koala Furniture, global innovation consultancy, R/GA, and sizing technology company, Tec.Fit.

E-commerce has been accelerated due to the Covid-19 pandemic – 91% to be in fact, as indicated from AusPost data.

It now makes up 14.1% of global retail sales and is expected to rise to 22% by 2023, according to Shoppify.

“The global pandemic has spotlighted both the importance and the potential of online retail, and many businesses are fast-tracking their omni-channel offering to meet customer demand,” says RMIT Online’s CEO, Helen Souness.

What does the course involve?

Students will learn how to generate revenue in a world of ‘connected commerce’ and develop a strategy and roadmap that consider customer experience and both front and back of house operations.

Ms Souness explains: “The launch of the new e-commerce course is a great way for retailers to stay one step ahead, preparing them for success in a new retail landscape.”

General Manager of Customer Experience and E-commerce at Officeworks, David Pisker notes that e-commerce has played a critical role for the retail sector.

“Officeworks has been pursuing a successful every-channel strategy for a number of years but the disruption that COVID-19 has caused has accelerated the flight to digital. To continue our growth, we have had to adapt quickly and we believe this course can help  others navigate starting, running and growing their ecommerce businesses and ideas in an ever-changing environment.”

The E-commerce Strategy and Experience short course costs $1200 and will run for six weeks, commencing in October. Graduates will receive a credential from RMIT University. Find out more at online.rmit.edu.au.

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