Sanitarium has once again earned the trust of Australian shoppers, with Weet-Bix™ named Australia’s Most Trusted Breakfast Food for an extraordinary 14th consecutive year in the annual Reader’s Digest Most Trusted Brands survey. 

At the same time, So Good™ has secured top honours as Australia’s Most Trusted Plant Milk for the second year running, following the introduction of the category in 2024. 

“So Good is now not only Australia’s leading plant-based milk brand enjoyed by millions every day, but also the most trusted,” said Nicole Toby, Senior Brand Manager – So Good. “We’re thrilled Australians continue to choose So Good as their go-to dairy-free alternative.” 

Sanitarium pioneered the plant-based milk category in Australia nearly 40 years ago with the launch of the nation’s first soy milk, according to the brand. “Today, the So Good portfolio continues to grow with innovative, great-tasting dairy-free milks that cater to a wide range of lifestyles and nutritional needs.” 

Meanwhile, the Weet-Bix legacy continues to resonate strongly with Australians of all ages. 

“To be recognised as Australia’s Most Trusted Breakfast Food for the 14th year in a row is something we’re incredibly proud of,” said Sarah Smyth, Senior Brand Manager – Weet-Bix. “For nearly 100 years, Australians have called themselves Weet-Bix Kids. The brand remains a symbol of simple, honest nutrition and what we love about growing up in Australia.” 

Made locally using high-quality Australian wheat, Weet-Bix is 97% wholegrain, a natural source of fibre, and a good source of iron and B vitamins, all while being low in sugar. 

“Weet-Bix has been a breakfast staple for generations, helping fuel Aussie kids to get the most out of every day,” said Jessica Manihera, Head of Marketing – Australia and New Zealand. “We’re incredibly proud to see both Weet-Bix and So Good recognised as the country’s most trusted brands in their categories. A heartfelt thank you to our loyal fans.”