Now in its 12th year, Product of the Year (POY) awards have officially begun their search for the 2021 winners.
Brands are being invited to enter their newest and most innovative products into the awards, to be in the running to win one of the highly coveted award categories.
“The Awards have grown exponentially since we brought them to Australia over a decade ago,” says Managing Director of Product of the Year Australia, Sarah Connelly.
To be eligible to enter, products must be launched between 1 December 2018 and 31 May 2020. The products must demonstrate innovation through their function, design or packaging. Brand new products are always encouraged to enter, as well as existing products that have adapted or added an advanced use such as an additional ingredient, redesigned pack or new formula or flavour.
Previous winners of the awards have ranged across categories such as beauty, health, food and home care, with household brand names such as Palmolive, San Remo, Dilmah, Messy Monkeys and Seeds of Change being crowned.
“It’s so exciting to see such a large number of brands and companies enter their innovative products each year as they understand and respond to the ways consumer choices have evolved,” explains Ms Connelly.
The highly recognisable Product of the Year Logo has proven to be a powerful marketing message with winners, typically seeing their sales increase by an average of 10% – 15%.
Winning products will be announced in November 2020 and will receive the right to use the POY seal in marketing communications for one year.
Ms Connelly says that the new category title added to the list, ‘One to Watch’ award, “… gives these smaller companies and start-ups an opportunity to benefit from nationwide research, gain insight into consumer perceptions of their product, and of course, have the chance to be crowned a ‘One to Watch’ Award Winner at the Product of the Year Awards for 2021”.
To enter or find out more about your eligibility, please visit productoftheyear.com.au