Saturday, June 15, 2024

Shapes spices up its Fully Loaded range

Arnott’s Shapes has launched a new Shapes Fully Loaded flavour, Wicked Sweet Chilli.

Shapes Fully Loaded Wicked Sweet Chilli is “peppered” with red and dark red chilli flakes, with both sides of the biscuit fully coated with “big flavour you can see”.

According to Shapes, consumers can expect to taste a “sweet and creamy” aroma followed by a “mild heat” that lingers at the end of their crunching.

The launch comes after Shapes was “inundated with hundreds of comments” from dedicated fans requesting that the brand create a Sweet Chilli flavour.

“In July 2022, we launched the Shapes Fully Loaded range, and we were overwhelmed with positive feedback and love from Shapes fans,” says Shapes Marketing Manager Krishma Sood.

“We’ve had hundreds of requests for a Sweet Chilli flavour and given that the Shapes Fully Loaded range is famous for its off the scale flavour and crunch, it made perfect sense for us to welcome a hot new flavour to the range.”

The Shapes Fully Loaded Wicked Sweet Chilli flavour is hitting shelves now at Coles, Woolworths and independent supermarkets, retailing at $3.50 a box.

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