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SIAL China to take place in Shanghai on May 14-16

SIAL China, the largest food innovation exhibition in Asia, will take place on May 14-16 in Shanghai.

According to the organisers, it will give food professionals “a unique platform for exchange and business opportunities with Asian markets”.

Fast facts

May 14 to May 16, 2019.

Shanghai New International Expo Centre, Shanghai, China, across 199,500sqm of exhibition space.

How many?
About 4,300 exhibitors and 112,000 professional visitors.

How do I sign up?
To find out more, and to register, go to

Asia’s dynamic food landscape

How and what people consume in Asia is changing daily thanks to technological innovation and a growing middle class. In 2018, cross border e-commerce trade was up 50 per cent.

At the same time, Asia’s growing middle class is boosting demand for imported goods. According to a 2017 Brookings Institution study, 88 per cent of the next one billion people to enter the middle class globally will be from Asia. By 2030, Asia’s middle class will reach nearly 3.5 billion people, or 65 per cent of the world’s total.

“Whether your objective is to understand more about the dynamic Asian market, or introduce products to world visitors – through our professional events, online matchmaking system and marketing events – SIAL China is a convenient and effective way to start a dialogue with your target customers and partners,” President of SIAL China Mr Jim Liu said.

Asian markets – a world of opportunity

Last year, at SIAL China 2018, all Asian countries experienced stable and steady expansion. South Korea was among the top 10 countries in terms of pavilion floor space and number of exhibitors. Japan, too, increased its presence significantly.

In terms of professional visitors, Korea, Japan, Thailand, Malaysia, Singapore and Indonesia all ranked among the top 10 countries globally.

Asia’s dynamic food landscape is significantly boosting intra-regional food trade. In 2016, according to The Economist, 36 per cent of all food imports in Asia came from other Asian countries.

SIAL China 2019 will expand the Asia Zone to Hall E1, E2 and E3.

To find out more, and to register, go to

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