Customer intelligence platform Stravito has introduced a tool that turns a company’s own research into bespoke, interactive AI personas in minutes.
The tool, AI Persona Builder, is said to allow marketing and insights teams to interview the personas and test campaigns, products, and strategic ideas against them, with the confidence that every claim can be sourced and checked to inform commercial decisions.
Built for transparency
Built on Stravito’s Glass Box AI principles for transparent and explainable AI, AI Persona Builder creates AI personas from a company’s own research and shows its work: each trait is scored against that research, linked to its exact source, and flagged as contested when sources disagree. Where the research doesn’t cover something, the persona says so rather than inventing an answer.
“As AI personas become more prevalent across marketing and insights teams, companies need to know whether they can rely on them,” said Thor Olof Philogène, founder and CEO of Stravito.
“That’s why we built AI Persona Builder to be a glass box, not a black box: you can see the research behind every answer, how strongly it’s backed, and where it leaves room for interpretation. That transparency is what turns an AI persona into a decision-support resource teams can actually trust, whether they’re briefing creatives, pressure-testing packaging redesigns, or planning a new launch.”
How it works
AI Persona Builder creates each persona with two specialised agents. The first agent acts as a senior consumer insights expert, reading every document and writing a detailed, evidence-cited profile. The second agent restructures that prose into clean trait cards, while being forbidden from adding, removing, merging, or re-scoring any of that output. Separating the thinking from the structuring ensures that the AI personas are both insightful and consistent.
Users build them through a short guided flow: define who the persona represents and attach the research, generate the profile with the agents, then review and refine it before publishing. Once live, the persona can be interviewed and tested against ideas instantly, with everyone who uses it able to see the research it was based on, the recency of the research, and the topics it knows about.
AI Persona Builder expands on Stravito AI Personas, introduced last year to transform how marketing and insights teams interact with their static consumer research. General availability is planned for Q4 2026.
