Tuesday, June 18, 2024

Streets launches ice cream-inspired fragrance range

Asembl has partnered Streets’ “childhood favourites” with home fragrance, candle and oil diffuser specialist Dusk for a fragrance range.

Inspired by Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice, the range includes candles, MoodMist fragrant oils, tealights and melt. They are now available online and will also launch in Dusk stores this Thursday (11 August).

“Scents are known to have a strong link to people’s memories, and what better way to bring back the memories of sunshine and summer than with our Streets x Dusk range,” says Streets Marketing Manager Annie Lucchitti. “Dusk has nailed a mouth-watering range that will have your tummy grumbling for more.”

Dusk General Manager Product & Marketing Julia Utz adds: “Dusk’s unparalleled home fragrance expertise has captured the very essence of hot summer days and delicious ice cream treats for all to enjoy.”

Priced between $14.99 and $59.99, the new range will be supported in Dusk stores and online with branded POS and an extensive marketing campaign.

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