Red Bull is kicking off summer early with the launch of Red Bull Summer Edition White Peach.

This limited-edition release will hit shelves in a 250ml magenta can exclusively at 7-Eleven this week.

The new Red Bull is promoted as offering the “same wiiings of Red Bull with a burst of white peach flavour and a touch of citrus peel and floral notes – luscious and delightfully aromatic”.

Pro surfer and Red Bull athlete Molly Picklum describes the new Summer Edition as “summer in a can”.

“Red Bull Summer Edition White Peach is like a perfect beach day with your friends – sweet, chilled, and keeps the vibes going till the sun goes down,” she says.

Red Bull Editions combine the “wings” of Red Bull Energy Drink with different tastes, offering a “refreshing option for every palate and occasion”. In Australia, the Red Bull Editions line-up also includes The Red Edition, The Tropical Edition, The Blue Edition, The Berry Edition, The Coconut Edition and The Winter Edition.

The Red Bull Summer Edition White Peach 250ml cans are available exclusively at 7-Eleven this week, followed by a national rollout from 1 October.