Sunday, October 13, 2024

Suntory BOSS Coffee launches TOKYO HOUSE pop-up experience in Sydney

Suntory BOSS Coffee is unveiling TOKYO HOUSE, a one-of-a-kind limited-time pop-up experience, with unforgettable events featuring exclusive cocktails, curated food pairings, and top Japanese talent in mixology, fashion, music, art, and design.

Located in the centre of Surry Hills, TOKYO HOUSE will be open night and day from Friday, 17 February until Saturday, 4 March offering an expansive list of Suntory BOSS Coffee experiences that amplifies its unique Japanese flash brew process which creates the bold but well-balanced coffee that has made it the number one coffee in can in Japan and Australia*.

During the day, book a co-working space in the minimalist Tokyo coffee house inspired location, complete with workspaces, charging stations, and super-fast WIFI. Guest can enjoy the entire Suntory BOSS Coffee range as well as sample the new Iced Mocha.

At night, the vibe shifts with a glimpse into the heart of Tokyo, with curated cocktails, matching snacks, artistic performances, and bookable experiences that range from live music to manga-style demonstrations and fashion showcase to multidisciplinary art installations.

“The Japanese are celebrated for their craftsmanship and endless pursuit of quality. This heritage, care and unique approach to hospitality is how we have approached mastering Suntory BOSS Coffee over the past 30 years. It is the ethos that has inspired and built the foundation for the TOKYO HOUSE,” says Frucor Suntory – Oceania Head of Energy & Transformation Josh Wheeler.

“Coffee culture is such an established movement in Australia, and an essential part of many of our morning rituals. Through this experience, we want Australians to experience and taste the quality of Suntory BOSS Coffee and inspire coffee lovers to add BOSS Coffee to their range of coffee experiences”, Mr Wheeler said.

Evening events include a showcase by Tokyo-born cocktail creator Taka Shino, performances by singer Maya Hirasedo, Jade Kenji, and Sydney’s top DJs including DJ Moto, DJ 14strk, DJ Kase Avila, DJ Haru, and DJ Naiki. The pop-up also features COMICS+COFFEE sessions with manga artist Queenie Chan, artworks by Midori Furze, and a fashion showcase by Maillot and Akira Isogawa.

Tickets are now available for both day and night sessions. Come experience Omotenashi, the unique Japanese art of hospitality, where hosts pay attention to every detail and anticipate their guests’ needs, while enjoying delicious Suntory BOSS Coffee.

Bookings can be made at Tokyohouse.com.au.

*Suntory BOSS Coffee is the ready to drink coffee leader in Australia, with 63.5% market share. Source: IRi MarketEdge AU Grocery Convenience scan – data to MAT 25/12/22.

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