Sustainability key to Gen Z’s heart

Gen Z shoppers are becoming more aware of their everlasting footprint on the world, particularly in regards to the environment.

Yubo, a Gen Z live streaming platform, has surveyed its Australian users (aged between 13 – 25 years old) about their sustainable food and grocery habits.

It found 84.2% surveyed believe it’s important to be conscious and sustainable with their food choices.

Of the 1,300+ surveyed, 14.4% identify as vegan, vegetarian or flexitarian.

Price appears to be a factor keeping some Gen Z shoppers away from following such diets, with 67.5% saying they would try plan based food options if they were more affordable.

There has also been increased interest in practicing sustainable habits, with Gen Z’ers making small steps to contribute to bigger issues, including:

  • 30.4% make use of reusable bags for shopping and 30.1% use metal/reusable straws, being appealing and convenient options for change
  • 7.8% utilise a KeepCup for coffee
  • 5.8% grow their own vegetables/herbs in the garden, a smaller choice likely due to the time and effort it takes to complete

Aussie Gen Z’ers are stepping up and taking conscious measures within their own hands, revealing that 84.7% believe that they themselves and family/friends could be doing more for the environment when it comes to reducing food waste, recycling plastic etc.

When it comes to their weekly shop, 89.3% shared that their groceries are purchased from major supermarkets including Coles, Woolworths or ALDI, 5.1% sourcing them from local markets, 2.7% from independent supermarkets, 2% from small business and 0.9% direct from farmers.

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