Tag Archives: beverages

Bickford’s bucks downward trend in cordial

The number of Australians drinking cordial in an average month has plummeted by an estimated one million since 2009, according to Roy Morgan Research, but soft-drink company Bickford’s has increased its customer base by 125 per cent. In 2009, almost 35 per cent of surveyed Australians aged over 14 said …

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Coca-Cola – biggest redesign in 130 years

Coca-Cola has launched a new design across its global brand, marking the single biggest change to its family of products in its 130-year history. At a media launch in Sydney yesterday, Coca-Cola’s Vice President of Global Design James Sommerville explained that its creative team sought to blend “familiarity with excitement.” …

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Mount Franklin launches new summer campaign

The new Mount Franklin ‘Hydration for any Situation’ campaign builds on the brand’s platform released last year – ‘The Nation’s Hydration’ – and continues the light-hearted, quirky tone. At the centre of the campaign, which is aimed at capturing people when they are out and about, are three digital videos …

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