Twinings is expanding into cold beverages in Australia with the launch of two new ranges: Twinings Cold Infusions and Twinings Sparkling Tea.

According to the British tea brand, the expansion into cold products is in response to evolving consumer demand for an afternoon treat that also makes you feel good and tastes delicious.

“Tea has always been about ritual and comfort, but today’s consumers are looking for more choice in how, when and where they enjoy it,” says Twinings ANZ Marketing Director Natalie Creffield.

“These two launches mark an exciting new chapter for Twinings in Australia – harnessing more than 300 years of expertise and quality our consumers love into the cold beverages space, and opening the door to a whole new generation of tea drinkers.”

Crafted by Twinings’ Master Blenders and expert Herbalists, Twinings Cold Infusions range of fruit and herbal teas are specially crafted to be brewed in cold water. Made with “real” fruit pieces, botanicals, natural flavours and no refined sugar, these infusions are said to deliver a “light refreshing taste in just five minutes”. Australian consumers will be the first in the world to enjoy this new Twinings product.

Available in a pack of four (RRP $3) or 14 (RRP $8.50), Twinings Cold Infusions is launching with three flavours: 

• Mango & Passionfruit
• Lemon & Ginger
• Raspberry & Lime

For those seeking a sparkling alternative, Twinings Sparkling Tea offers a lightly carbonated drink, made with tea infusion and botanicals blended with fruit juice, sparkling water, and fortified with vitamins and minerals. Rich in antioxidants and less than fifty calories, the new product comes in four flavours, all sold individually in 250ml cans (RRP $4) or as a pack of four (RRP $13.50):

• Raspberry Lemonade & White Tea. Each can contains 18% of your recommended dietary intake of magnesium, 60% of vitamin C and 24% of vitamin B3.
• Orange, Passionfruit & Green Tea. Each can contains 60% of your recommended dietary intake of vitamin C, 10% of vitamin D, and 12% of zinc.
• Peach, Apple & Green Tea. Each can contains 18% of your recommended dietary intake of magnesium, 24% of vitamin B3 and 60% of vitamin C.