Tuesday, May 28, 2024

Taking a Snapshot to improve accessibility of insights

Australian retail market research firm Koji says its Snapshot data offering delivers transactional grocery data to help FMCG brand marketers better understand basket share, customer demographics and in-store transactional behaviour.

Koji says Snapshot, developed using POS and loyalty data from independent grocers, reveals how specific products are bought (eg, day, time, impact of price promotions, what other items are in the basket with their products), shopper demographics and comparative purchasing behaviour across multiple geographic locations.

Koji co-founder Mike Cassidy says Snapshot was conceived through the company’s partnership with technology company Data Republic to make actionable and in-depth FMCG insights more readily available to marketers:

“For too long, basket data has been difficult and often prohibitively expensive to come by,” he said. “Snapshot puts the most significant FMCG data insights straight into the hands of brand marketers and, with this meaningful data, they can take commercial actions that can have immediate and positive business impact.”

Koji, a certified partner and member of Data Republic’s secure data exchange ecosystem, developed the Snapshot product using de-identified grocery and liquor data listed on Data Republic’s Open Data Marketplace. The source data features five years’ of itemised basket and loyalty data from “Australia’s largest independent grocer network”.

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