Targeting customers who are prioritising frozen over fresh, for convenience and to stretch the budget further, Tassal is now offering frozen 4-pack salmon portions, exclusive to Coles.

The 500g product can be stored for up to 24 months in the freezer, providing an alternative to the shorter shelf life of fresh product which can sometimes lead to excessive food waste.

“By providing delicious and nutritious frozen salmon portions, we hope to inspire a new group of customers to consider our Tassie salmon as a convenient and go-to healthy meal solution,” said Tassal General Manager, Libby Williams.

Healthy option

Leading dietitian and Tassal Ambassador, Susie Burrell, says that while it is a common belief that fresh is healthier than frozen, products that are frozen can lock in the nutrients to ensure the same great taste and quality.

“The new range of Tassal frozen salmon portions is great for busy families as it means that you can always have a supply of nutrient rich Tassie salmon on hand to whip up a quick, easy and Omega-3 rich meal in no time at all,” she said.

“As a busy mum myself, Tassal is my first choice when it comes to my seafood selection and now having the option to have frozen Tassal salmon on hand to team with veggies for a quick, easy meal is a game changer.”

Convenience without the wastage

Celebrity Chef and Tassal Ambassador Guy Turland says that as a chef, convenience and reducing waste are everything, and Tassal’s new frozen Tassie Salmon Portions hit both perfectly.

“From thawed, it cooks in just 11 minutes in the air fryer, 8 mins in the pan or 12 mins in the oven, giving you a fast, nutritious, reliable option every time – making this the easiest way to keep delicious salmon on hand,” he said.

Retailing for $25 per pack, Tassal Salmon Frozen Portions 500g are now available in more than 700 Coles stores across NSW, Victoria, Queensland, SA, and WA.