Sunday, April 14, 2024

The BODIE’z Revolution

Following the successful rebrand by Our Revolution for BODIE’z original range of protein water drinks, the functional drink company has partnered with Our Revolution again to launch a new range of isotonic beverages.

The original relaunch saw sales soar by 90% across Woolworths and Chemist Warehouse in three months. Woolworths will now stock BODIE’z new isotonic protein offering in more than 700 stores nationally. The Sydney-based global brand is also achieving sales success in Europe and the Middle East.

Our Revolution developed the strategy, positioning, rebrand, packaging suite and website design for the BODIE’z brand refresh across all its lines after winning the account in mid-2018 through a pitch process.

BODIE’z all-natural isotonic and protein water offerings are ‘functional’ and ‘optimised’ beverages, created by founder Bodie Lazar, making them suitable for consumption before, during and after exercise.

“We are proud of the commercial success the entrepreneurial BODIE’z team has achieved following our rebrand of their innovative range,” says Our Revolution Client Services Director, Diana Yako.

“Our partnership worked seamlessly, with our similar philosophies to building a brand providing an ideal platform to help shape and guide BODIE’z towards achieving their goals.”

BODIE’z Founder, Bodie Lazar adds: “We are thrilled with the new BODIE’z rebrand developed by Our Revolution. Not only has it taken our brand to the next level, it has also dramatically increased consumer awareness.

“Our Revolution has become a part of our team, understanding our ambitions, vision and story. Their approach to brand strategy and creative direction has enabled us to create a revitalised brand that we can continue to leverage to gain market share through both our existing products, and our upcoming NPD.”

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