The launch of Unpacked by Flybuys

Flybuys is launching Unpacked by Flybuys, which will arm marketers with data, insights and measurement into their audiences to enable unrivalled ROI on their marketing spend.

Previously known as Flybuys Digital Audiences, Unpacked by Flybuys has been created out of FMCG marketer’s need to have better access to tangible data and transparent results.

“Our team is determined to help brands see the impact of their marketing at every step, using Flybuys’ first-party data,” says Flybuys’ Chief Product Officer, Harley Giles.

The new name, comes from the division’s ability to help agencies and brands unpack their marketing objectives and media spend to achieve better results.

Flybuys’ Chief Executive John Merakovsky says, “We’ve been continuously investing in our platform, products and people, so the launch of the Unpacked division is a natural next step for Flybuys as we seek to offer the very best in first-party data insights, marketing activation and measurement to Australian brands.”

Unpacked by Flybuys has expanded its offering for media agencies and marketing managers. It has recently partnered with the likes of, Nine, News Corp Australia, TEG Analytics, Seven West Media and Nielsen.

“Unpacked by Flybuys offers media performance visibility all the way through to sales uplift, and the ability to test and learn for the strongest ROI,” continues Mr Giles.

“There is no room for wasted media in today’s economic climate, so we use a mix of thousands of transactional and life stage segments straight from shopping carts across the country to help our clients respond to their business problems and briefs.”


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