Tuesday, June 25, 2024

The No Nasties Project partners with AFL star in campaign

Aussie brand The No Nasties Project has partnered with AFL star Nathan Jones in a new campaign celebrating summer to raise $1 million for over 2500 schools and sporting clubs nationally.

In an effort to treat Aussie kids to some healthier fun this summer, The No Nasties Project this week celebrates its inaugural, national Sugar FREE-zies day on 26 November with AFL star Nathan Jones at the helm.

Renowned for its “zero sugar” Icy Stix, the brand will be donating one million Sugar FREE-zies to over 2500 Australian schools and youth sports clubs to help raise $1 million dollars in much needed funds. 

The brand has sold over 35 million icy stix over the last few years. This comes as the global sugar-free food and beverage market is projected to grow at a CAGR of 9.36% by 2026, according to The No Nasties Project.

Supporting the brand in this campaign features influencers and sporting stars in billboards, print ads, street posters and TVC ads directing the country towards a “healthier Australia” in addition to principals and community leaders. 

“I’m proud to be working with the guys at The No Nasties Project on a campaign that will make a difference to so many kids and encourages a positive attitude towards sport and which promotes healthier options for families,” says Melbourne Demon’s star Nathan Jones.

The No Nasties Project through the campaign, wants to help those parents, teachers and carers turbocharge youth oriented fundraising efforts this season.

“Sporting clubs and school events fosters growth and adds to a richer learning experience and these types of experiences are enabled by fundraising, and we want to help facilitate that,” says founder and CEO David Andrew.

The No Nasties Project is dedicated to “removing over 500 tons of sugar from Australian diets per year” and will use the campaign to exceed their targets.

“Last year the brand removed over 180 tons of sugar, the equivalent to the weight of a jumbo jet. An objective that poses a timely benefit to the national community following a recent study that shows that 24.9% of Australian kids are overweight or obese with 73.8% of 9-13-year-olds exceeding recommended sugar intake.” 

November 26 is now marked on the national calendar as No Nasties Sugar FREE-ZIES Day with over 2500 schools participating this week hosting an Icy Stix Day.

Ripponlea Primary School Principal Natalie Rose agrees, “We are proud to be part of such a great initiative and look forward to contributing to this great cause by educating young people about food.”

According to the company, “prioritising the health, social, educational and recreational needs of Australian children is top agenda at The No Nasties Project and this campaign is set to help achieve its primary goal about enacting tangible change to diets of Australians removing over 140 tons of sugar in a single day.” The Sugar FREE-zies is available at both Woolworths and Coles nationally.

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