The voyage of flavour trends

‘New discoveries’ has emerged as the top flavour trend for 2019, according to Innova Market Insights.

The company, which continuously analyses global developments and innovations in the food and beverage industry reveals the top flavour trends for 2019 are:

  • New Discoveries

Consumers have been found to be on a journey of discovery, moving out of their comfort zones in search for flavours that are new and unusual.

More traditional customers have been found to opt for reinvented classic flavours.

  • Sensational Concepts

Flavour hybrids, stronger taste experiences (eg hot, sweet, savoury, etc) and sour flavours have been found to be surging in popularity.

Led by initiatives such as pizza, spicy tuna, pasta bacon tacos and ramen burgers, traditional sweet and salty combinations are being joined by a raft of hybrid flavour solutions.

  • Sophisticated Touch

Sophisticated and more complex combinations are said to be reinvigorating established, perceived to be dull flavours.

This is driving more adult-orientated options. Traditional coffee flavours, for example, are making way for more upmarket, added value, on-trend alternatives such as Cold Brew Caramel Latte.

  • Cultural Celebration

 Flavour diversification inspired by foreign cuisines is a growing trend.

Southeast Asian, East Asian, Mediterranean and Middle Eastern flavours are being incorporated into traditional snacks, beverages and ready-to-eat meals.

  • Fifth Dimension

The search for new, exotic flavours is driving growth of products with a natural source of umami claim.

Other top trends identified by Innova Market Insights include:

  • Bitter is Back
  • Botanicals Branch Out
  • Functional Flavourful
  • Flavour Connections.

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