Toblerone has “reinvented” its Pralines range with the launch of Toblerone Biscoff Pralines, a special-edition collaboration bringing the caramelised taste of Lotus Biscoff into its signature diamond-shaped pralines.
Each praline is said to bring together a “smooth, rich” milk chocolate coating with Toblerone’s signature “soft, chewy” honey-almond nougat, and a “velvety” Lotus Biscoff centre, made from the original Lotus Biscoff caramelised biscuits, crushed and blended into a “smooth, buttery” spreadable paste.
Toblerone launched its Pralines range in 2023, featuring a “smooth” centre encased in a distinctive diamond shape. The Biscoff collaboration marks the first partnership for the range, which the brand says takes the range in its most indulgent direction yet.
Mondelēz International CMO/VP Marketing ANZ Ben Wicks says Toblerone is ‘Never square’ and has always been about doing things a little differently.
“This collaboration is no exception, pairing our signature Pralines with Biscoff’s smooth, caramelised biscuit spread let us create something that feels both familiar and completely new,” he says.
“It’s the kind of pairing we think our fans will love and we can’t wait for people to try it. Just don’t wait too long – once it’s gone, it’s gone.”
Toblerone Biscoff Pralines are available in 176g (RRP $20) and 44g formats (RRP $7) at Coles, Woolworths and independent supermarkets while stocks last.
