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Tuesday, May 28, 2024

Twisties and Donut King collaborate to launch twisted new flavour

Off the back of its latest Twisted Raspberry launch, the iconic Aussie favourite has collaborated with Aussie donut empire, Donut King, and together, the two have created a new flavour plot twist – Twisties Donut King Cinnamon Donut.

The limited edition Twisties Donut King Cinnamon Donut flavour will offer Aussies one of its favourite sweet treats from the Home of the Hot Cinnamon Donut now in Twisties chip form. The highly anticipated collaboration will drop in stores on 7 August.

Twisties Donut King Cinnamon Donut offers rich cinnamon spice notes with a sweet undertone, inspired by the iconic Donut King hot Cinnamon Donut.

Twisties Brand Manager Melanie Saluni says: “We’re delighted to announce our latest unexpected twist in collaboration with Donut King.

“We wanted to shine a light on the fun that Twisties brings to the Australian chip aisle, so we thought what better way to do that than with a new flavour that is set to get heads turning.

“The new Twisties Donut King Cinnamon Donut flavour is unlike any chip you’ve tried before and we can’t wait for the feedback as consumers get their hands on this for the first time. Head to our TikTok @twistiesau to learn more!”

Donut King Marketing Manager Raquel Hine says: “We couldn’t have been more excited when Twisties approached us to create a limited edition Twisties flavour.

“We’re always looking for innovative ways to bring new flavour experiences to sweet treat lovers and couldn’t of thought of a better combination than two iconic Australian brands coming together to create a snack that will deliver just that!”

“Similar to Twisties, we are passionate about bringing a bit of fun and joy to Australians’ day to day lives, so we couldn’t have thought of a better Aussie favourite to team up with.”

The new Twisties Donut King Cinnamon Donut (80g with RRP from $2.70) will be available from 7 August at Donut King, Woolworth’s, Coles, IGA, Ampol, BP, Coles Express (Viva) and selected independent retailers.

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