Unpacked by Flybuys, the B2B data division of Australia’s most popular rewards program, has welcomed Christopher Blok as Director of Partnerships.
Mr Blok brings over 18 years of B2B experience across a range of different industries, working with start-ups and mid-sized organisations to large global leaders. Having previously held roles at Skai, LiveRamp, Domain Group and SpotX, he has led a range of sales initiatives and encouraged sustainable, cooperative partnerships that have driven revenue growth.
Flybuys Chief Product Officer Harley Giles said, “We couldn’t be happier to welcome Christopher to our team, our premium strategic partnerships are key to Unpacked by Flybuys and with Christopher at the helm there will be exciting things to come.”
Mr Blok’s new role will see him work with the Unpacked by Flybuys team to focus on the premium publisher division and focus on supporting and scaling existing, and new premium publishers across the Australian market. Critical to his role will be helping publishers to augment their existing offerings with Flybuys data and retail data intelligence.
“I’m thrilled to be joining the Unpacked by Flybuys team at what is such an exciting time for the business and the data industry in Australia,” Mr Blok said. “Flybuys is Australia’s most popular rewards program for a reason, and I’m looking forward to working with our partners to leverage its unparalleled data set to its fullest potential.”