Tuesday, June 28, 2022

vEEF now ranged at Coles

Fenn Foods has launched a range of its vEEF meat alternative products at Coles.

The plant-based meat company has secured distribution in select Coles supermarkets nationally and Coles online for its new vEEF range. This builds on the recently announced distribution in selected Woolworths stores.

“Innovation and product development will always be a focus, to drive consumer consumption and loyalty, as we enter new categories,” says Fenn Foods CEO and co-founder Alejandro Cancino.

“Having already been recognised in the vegan and vegetarian community we are fast becoming a household name amongst flexitarian and meat-loving consumers.”

In September, vEEF launched what is claimed to be the first Australian-produced mushroom-based pulled meats range. The brand also launched a range of “convenient chef-crafted value-added meat alternatives in sauces”.

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