VEGEMITE has unveiled its limited-edition Gout Gout VEGEMITE collector’s jar, celebrating one of Australia’s most exciting young athletes and the simple routines that help fuel big ambitions.

“VEGEMITE makes ‘em Mitey, and Gout Gout is proof of that.”

“For more than 100 years, VEGEMITE has been a staple in Australian pantries. The iconic spread helps turn food into fuel for generations of people across Australia. From school mornings to big race days, it’s been part of the routines that help everyone feel and perform at their best,” according to the brand.

“Now, that same mitey start is front and centre, with Gout Gout featured on his very own limited edition VEGEMITE jar. The jar is a celebration of the Ipswich sprinter, whose journey from the breakfast table to the world stage continues to inspire everyone.

“At just 18, Gout Gout is one of the fastest rising sprint talents in the world. Gout Gout has shared his love of VEGEMITE as part of his morning routine – his signature source of fuel being a piece of toast, with lots of butter, a thin spread of VEGEMITE and topped with avocado. A healthy dose of vitality and energy from VEGEMITE’s B Vitamins and proof that consistent, small habits can help propel big ambitions.”

“I’m proud to partner with VEGEMITE and it’s surreal to see myself on the VEGEMITE jar now. I hope when others pick up a jar, they feel a sense of confidence and motivation to start their day right,” he said.

“Gout Gout is everything we love,” said Tegan Froud, Senior Brand Manager, VEGEMITE. “He’s humble, driven and doing incredible things on the world stage that make us feel immensely proud – all at such a young age and while still staying true to himself.”

The limited-edition jar features Gout in full flight, rendered in VEGEMITE’s signature colours. The back of the jar carries VEGEMITE’s B vitamin credentials.

The Gout Gout Limited Edition jar is available in a 380g VEGEMITE jar at supermarkets nationally, for a limited time and while stocks last.