Monday, July 22, 2024

Violet Crumble and Carman’s team up to launch new protein bar

Asembl has coupled Violet Crumble with Carman’s for an “earth-shatteringly irresistible and nutritious” protein bar.

“Packed” with peanuts, Violet Crumble honeycomb, topped with milk-chocolate and “loaded” with “all quality” natural ingredients, the Carman’s Limited Edition Violet Crumble Protein Bars are promoted as “the ultimate bar with benefits to help you feel satisfied and fuller for longer”. They are available in a box of 5 x 40gram bars.

Menz Confectionery CEO Phil Sims says Menz loves giving Violet Crumble fans new ways to enjoy their favourite honeycomb and chocolate treat.

“Combining the mouth-watering Violet Crumble flavour Aussies love with nutritious ingredients, [the new protein bar is] guaranteed to shatter expectations and deliver a new, delicious way to satisfy those sweet cravings,” he says.

Carman’s Chief Marketing Officer Jed Simpfendorfer says Carman’s is extremely excited to launch this “mouth-watering” collaboration between two iconic Australian brands that have a passion for creating “irresistible” snacks.

“We know Aussie shoppers will love this combination of quality natural ingredients and the nostalgic taste of Violet Crumble in a bar that’s so delicious it’s hard to believe it’s so nutritious,” he says.

The Carman’s Limited Edition Violet Crumble Protein Bar is now available from Coles shelves nationally and online for a RRP of $7.50. It will be available from Woolworths from 15 January, 2024.

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