Vita-Weat is sharing ways Australians can add “zest” to their lunch routine with healthy alternatives that won’t “break the bank”.
“Aussies are in the grips of lunchtime fatigue,” says the brand, “as 2.4 million of us typically reach for the same type of food every single day.”
Research commissioned by Vita-Weat shows that Aussies spend an average of $2615.60 each year on lunch (during a “typical” work week). The classic sandwich came out on top as the number one lunch option (68%).
In response, Vita-Weat has set out to inspire Aussies with a range of recipe ideas designed to support gut health and prevent lunch-goers from reaching for the same “nutrient-poor” foods week in, week out. The brand has also launched two new products, with a 5 Health Star rating, Vita-Weat Pumpkin Seed & Grains and Vita-Weat Soy & Linseed.
Nutritionist and dietitian Lyndi Cohen says it’s beneficial to mix up what features in your lunchbox.
“Supercharging your diet with a greater variety of foods each day serves us well for lots of reasons – not only can it help improve your metabolic health, but it may also boost your mood,” she says.
“While it’s easy to become a creature of habit during the work week, choosing from a range of nutritious food groups can help you get the most out of your lunch break.”
Arnott’s Marketing Manager Rachel Pullicio adds that lunchtime doesn’t have to be monotonous, and it certainly doesn’t have to break the bank.
“Arnott’s Vita-Weat provide a nutritious, crunchy base for a variety of lunch options and are perfect for Aussies who want a healthy option beyond bread or pasta. Our crispbreads are a convenient way to enjoy lunch and are made with 100% wholegrains, providing a source of fibre for digestive wellbeing,” she says.
“In addition, a serve of four Vita-Weat crispbreads make up 40% of your daily wholegrains and contain 30% less carbs than two slices of most bread. Plus, you can store them and keep them fresh for longer.”
Vita-Weat’s new products are now available on shelves across all major supermarkets nationwide with a RRP of $4 per pack.