Consumer advocate Choice tested 30 supermarket sliced white bread (24 regular and six gluten-free) to determine who sits on the top shelf.
Between the judges, there were 90 years of baking expertise.
“Our expert taste testers conducted a blind test of classic white bread brands and also gluten free brands that have been rising in popularity on store shelves,” Choice spokesperson Jonathon Brown said.
Classic white bread
- Wonder Wholegrain White Smooth Wholegrain (scored 78 per cent)
- Wonder Active Low GI + Protein (scored 77 per cent)
- Tip Top The One White Sandwich (scored 75 per cent)
Gluten free white bread
- Coles Gluten Free White Bread (scored 77 per cent)
- Aldi Has No Gluten Free Sliced White Bread (scored 77 per cent)
- Helga’s Traditional White Gluten Free (scored 74 per cent)
For those with health concerns, Choice also tested the sodium levels of bread loaves. It claims several brand failed to meet the industry’s own target for sodium content:
- Bakers Delight White Block Loaf
- Buttercup Country Split White
- Country Life Gluten Free & Dairy Free White
- Tip Top Sunblest Soft White Sandwich
“It’s disappointing to see big bread brands persist with high levels of sodium in their product, especially after the industry committed to doing better,” Mr Brown said.