Thursday, April 25, 2024

Woolworths and Bupa reward shoppers for eating fresh

Eating more fresh fruit and vegetables is on the top of the priority list for most Aussies, according to an Ipsos survey conducted in June.

Woolworths Everyday Rewards and Bupa are helping Aussies achieve their fresh food goals, by teaming up.

The partnership will give Bupa Health Insurance members access to exclusive bonus points offers when they link their Woolworths Everyday Rewards account to Bupa.

Bupa customers can collect three points for every dollar spent on fresh fruit and vegetables and Macro Wholefoods Market products for the first 60 days, after linking their account.

“By giving members the chance to collect more points, they can earn savings towards a future shop faster,” says Managing Director of Health Insurance at Bupa, Emily Amos.

“This initiative will reward our members for healthy choices and give them added value from their health insurance policy.”

Eligible customers will also partake in a Woolworths-first, with 20 times bonus points on cleaning products. Further partnership benefits later this year will include 10 times bonus points on total shop plus special offers across the Woolworths Group.

Woolworths Director of Everyday Rewards, Hannah Ross says: “This focus on wellbeing has only accelerated in the pandemic, with our customers telling us their number one food priority over the next 12 months is eating more fresh fruit and veggies.

“We’re delighted to be teaming up with Bupa to support this positive intent with extra rewards on purchase that can help kickstart new habits.”

For more information on the offers, visit

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