The Woolworths Group, together with its customers, has raised more than $7 million so far for drought-hit Aussie farmers.
Rural Aid is already using the money to deliver more livestock feed and cover essential household expenses. It will also provide extra counselling support to farmers in need in rural areas.
CEO Charles Alder said, “It has been incredible to see the whole nation rally together to help support our strong and resilient Aussie farming community during this tough period.
“The funds raised by Woolworths are already starting to help farmers who have reached out to us in urgent need of feed for their livestock, as well help with household expenses.
“Additionally, we’ve been able to increase vital counselling services available for farming families in regional communities, with counsellors coming on board in Broken Hill and Lighting Ridge.”
Woolworths Group CEO Brad Banducci said, “We’ve been overwhelmed by the outpouring of generosity from our customers and store teams in support of the Australian farming community.
“Our store teams, particularly in regional and rural areas, have continued to go above and beyond to support fundraising efforts. They know it makes a real difference for those affected in their local community.
“Every little bit helps. On behalf of Woolworths, I’d like to personally thank our customers, our teams and everyone in the community for helping out in this time of need.”
Woolworths is also supporting Rural Aid with expert resourcing in logistics and planning.
Charles Alder added, “Moving livestock feed is a huge logistical challenge. But we’re working really hard with our industry partners to support this.
“We’re grateful to the additional support the Woolworths Group Supply Chain has been providing to ensure more hay and much-needed supplies are getting to our farmers in need, as quickly as possible.”