Woolworths has added doughnut-shaped ice creams to its own brand range.

Now available, the new strawberry and vanilla doughnut-shaped ice creams are coated in “decadent” white chocolate and topped with sprinkles.

“As we head into the colder months, ice cream sales don’t cool off,” says Woolworths Product Developer for Freezer Charlotte Murray.

“Australians’ love affair with the sweet treat continues all year round and we expect to sell a quarter-of-a-million ice cream multi-packs and tubs every day over the autumn to winter months, so this new range has arrived just in time.

“We’re dedicated to crafting fresh and thrilling products in this space and we know our customers will love this one.”

Woolworths’ new ice creams are available in a pack of four for $6.