Tuesday, June 25, 2024

Woolworths introduces Lotus Biscoff Hot Cross Buns

Woolworths has partnered with Lotus Biscoff to launch a new limited-edition Lotus Biscoff Hot Cross Bun.

It’s the first time that the Lotus Biscoff spread will be featured in the retailer’s Easter Hot Cross Bun range.

“This new variety has been hard to keep secret,” says Woolworths Bakery Merchandise Manager Donald Keith. “We love coming up with new flavours each Easter and I’m confident this one is going to delight our customers.”

At the end of last year, Woolworths released the new limited-edition Fairy Bread Hot Cross Bun along with announcing the return of the Cadbury Caramilk Hot Cross Bun and its whole traditional range.

Across the whole range of hot cross buns, Woolworths says its customers bought two million buns in the first week alone. During Easter week, the supermarket expects to sell more than 12 million buns.

The Lotus Biscoff variant is now available for $5.50 (four-pack) for a limited time only in Woolworths supermarkets and Metro stores.

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