Woolworths is launching a new Plant-Based Christmas Roast, as more Aussies look for alternatives.
The supermarket reports that they’ve seen a 32% yearly increase in demand for meat-free dishes.
The new Plant-Based Christmas Roast will be available in over 800 stores from 18 November and is priced at $15.00.
It’s made with soy protein, infused with traditional Christmas herbs and spices for a robust savoury flavour, and served with a cranberry glaze.
Consumers will also have the opportunity to purchase Vegan Cauliflower & Mushroom Wellingtons.
As for something sweet, Woolworths is offering Gold Dark Chocolate & Davidson Plum Pudding, made using native Davidson plums sourced from Northern Rivers region of NSW and Woolworths Plantitude Vegan Petite Meringue Nests 9pk.
“The ‘flexitarian’ diet is definitely one of this year’s growing food trends, and we continue to see many of our customers swapping traditional meat and dairy for plant-based and vegan alternatives a few times each week,” says Woolworths Plant-based Category Manager, Mauro Pisani.
“Christmas is about sharing good food with loved ones and we want to make those celebrations easier for our customers to make simple swaps that support their dietary choices.”
Additionally, the Woolworths gluten-free range is available and caters to customers with a food allergy or intolerance.
The range includes Free From Gluten Fruit Mince Pies, From Gluten Iced Fruit Cake Slices, Free From Gluten Fruit Cake, Free From Gluten Fruit Pudding and a Free From Gluten Chocolate Pudding.