Woolworths is relaunching its Little One’s nappy range this month, delivering a total product overhaul to offer better quality while maintaining its commitment to budget-friendly value.

Following extensive research and customer feedback, Little One’s nappies have been completely redesigned to provide:

• Better fit: A brand-new contoured hourglass shape ensures a snug, secure fit that moves with babies to minimise leaks.
• Better performance: A significantly more effective absorption core, providing confident protection for both day and overnight use.
• Better skin health: Using dermatologically tested materials, the range focuses on reducing irritation and nappy rash to keep skin healthier.

Woolworths Senior Product Developer for Baby Care Laura Kenny said: “We’ve listened to our customers and this relaunch represents a massive effort to make a better nappy that won’t break the budget. We know that the fit of a nappy is so important because there’s nothing worse than a baby blow out, and importantly we’ve also looked at offering better quality materials for sensitive baby skin.”

“We’re inviting parents to try Little One’s again with this whole new nappy range – we’re confident the range will be a winner for parents and bubs alike.”

There are 14 products across the range that have been extensively tested by over 1200 parents, recording top scores in absorbency and quality. Key products from the range now available in store and online include: 

• Little One’s Newborn Nappies 30pk – $5.35
• Little One’s Crawler Nappies 56pk – $11.50
• Little One’s Toddler Nappies 50pk – $11.50
• Little One’s Walker Nappies 44pk – $11.50.

“Woolworths is offering a satisfaction guarantee – if customers aren’t happy with the performance, they can receive a replacement or a full refund,” said the retailer.