Suntory BOSS Coffee has launched its new Café range, promoted as a larger, resealable iced coffee designed for longer “sip and savour” moments.

According to the brand, the new range – available in the variants of Iced Long Black Café and Iced Double Espresso Café – offers a more refreshing, cafe‑quality experience that delivers “less milkshake, more real coffee” using the same signature Japanese brewed‑hot, chilled‑fast technology as its established offer.

While the original Suntory BOSS Coffee can range caters to quick consumption occasions, insights identified an opportunity for a larger, resealable format designed to be enjoyed over a longer period.

“We are challenging the packaged iced coffee status quo of overly milky by offering a more refreshing and smooth cafe-style coffee,” says Morgan Loveridge, Head of Suntory BOSS Coffee & Future Brands at Suntory Beverage & Food Oceania.

“As iced coffee continues to grow in popularity, we identified an opportunity to introduce a larger, resealable ready to drink format that better suits longer consumption occasions.

“Suntory BOSS Coffee prides itself on its unique Japanese flash brewed coffee, delivering a coffee that is closer to a barista made iced coffee than others in the market who rely solely on coffee powder and flavours for their coffee taste.”

The new range will be supported by an advertising campaign, across digital, social, out of home and activations to encourage trial.

Suntory BOSS Coffee Café Iced Double Espresso 500ml and Café Iced Long Black 500ml are available now across Australia and New Zealand in supermarkets and petrol and convenience stores.