Thursday, February 22, 2024

Woolworths steps up to bat in new cricket partnership

Woolworths is set to become a partner in a brand-new community-level junior program for the sport.

Next month, the supermarket will launch its new program ‘Woolworths Cricket Blast’, to be run by Cricket Australia, designed for “boys and girls to build skills through fun, game-based activities, as well as by playing modified games in a social setting”.

More than 900,000 children participate in entry-level cricket-skills development programs in Australia each year.

Woolworths Supermarkets Managing Director Claire Peters said: “Every summer, junior cricket is a vital part of many Aussie communities, with thousands of families heading to their local oval each week as kids build vital skills by taking part in one of the country’s most popular participation sports.”

Cricket Australia CEO James Sutherland added: “We’re delighted to have Woolworths on board as a partner across the Australian junior cricket pathway and to have them providing support from grassroots to elite levels of the game.”

‘Woolworths Cricket Blast’ will officially launch in July. To find out more about the program and the rest of the junior cricket pathway, go to www.playcricket.com.au.

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