Page 12 - RW-MAY-2021-TOB

FROM PAGE ll to eat akg of plants to produce ikg oi restaurants in dishes ranging irom
pork. Food production would be much burgers to salads, and even caramelising
spokesperson said. more efiicient iiwe could iust eat the it to use in desserts."

‘As well as being the right thing to plants directly. Mr Fox adds that mushrooms are an
do, working to realise this purpose is “Al Fable, we want to inspire people efficient iood to produce and “incredibly
also good for our business. wnere our to make iood choices that are delicious healthy and nutritious".
food system may be operating in an and better ior their health and ‘shiitake mushrooms, which have been
unsustainable way, it can create supply the environment." used in chinese medicine for thousands
chain, operational and iinancial risks ior The challenge, though, is that meat is oi years," he said, “are the core oi our
our company. By contrast, addressing often considered “delicious”, and that product and we cook them with a snort
risks within our value chain and the people love the taste and texture oi it. list oi a||—fla!ural, plan!—based ingredients
wider iood system eiiectively can create to make our musnroom—based meat."
new opportunities for competitive “ll FIIIIBJIB Ilalll Ill illslilfl Looking ahead, Mr Fox expects the
advantage and iuture market growth, IIDIIIIB III llllln Illlll clloicns lllal demand ior sustainable products to
wniie also supporting tne communities in an iloliciinis and honor ior llloil continue to grow.
wnich we operate." lluallll allil Illa onliimlllnum.“ ~inat said, consumers dont want to

PepslCo notes a partnership with compromise on taste, health or price ior
REDcycle that encourages consumers “We want consumers to know that sustainability, so iood companies ideally
to recycle their cnip packets in its plant—based proteins can be as good as need to make products which are tastier,
retailers" stores. meat, so taste, nutrition and versatility healthier and more reasonably priced as

‘Consumers can drop oiitneir chip are paramount to us," Mr Fox said. well as sustainable," he said.
packets and other soft plastics at “We harnessed the skills of our ‘We believe ll'S up to lulure—locused
participating supermarkets across co—fouflder, Jlm Fuller, who is a line brands like Fable and the other great
Australia knowing that they'll be used to dining cnei and mycologist [musnroom companies making alternative proteins,
produce a range oi recycled products," scientist], to make our musnroom—based to pave the way and expand the global
the company said. “We're currently meat match res!auram—grade quality. availability of iood options that are not
running an educational social media in iact, [chei and restaurateur] Heston only delicious and nutritious, but also
campaign to highlight now our snack Blumentnal was our iirst customer, aiiordable and sustainable — and we're
products can be recycled through the and he uses Fable in his Micnelin star up to the challenge."

REDcycle program." ,_ g I,
As its Australian business continues \~ * _ y ‘ ' r "

to ‘make strides" in the sustainability ; . 7

space, Pepsico concludes with a few I i-'

key milestones it"s aiming to achieve _ i " ' $5;

this year: ne. " “V c._;,;*" . “

. sourcing 100 per cent renewable .\L _ . ,1;>’.“ .3
electricity across all company owned " -V _ ' ' ,, ‘
manufacturing sites. \ \ _, ‘i’ '_ - i

. Designing loo per cent oi packaging ‘ g ',
to be recyclable, compostabie, I ’ ; . , ‘
or biodegradable. ‘ ‘ — ' ‘ '

. Lauflchlflg‘Greefllflglhe Greefl',a \, ' - V ' '
community program with clean Up ‘ . ..i > ,

Australia and REDcyc|e partnering with ‘ , ‘ ,' “i“ Rf“ '

‘l‘lO local sporting facilities across the I .,._¢.i_‘_

country educating communities about ‘ r a ' “ \~ "'-

soft plastic recovery. ‘ . ‘ ‘ » \ ‘

. it x ~
able seeks to inspire better i i 1, (BL; > i

food choices ’ {L “ 1;" "" ’

Fable Food co"s vision, according to co— 9 “ :~‘ 7 -'s..

founder and CEO Michael Fox, is to end f jg

industrial animal agriculture globally and V ' ' - _, - J3

make iood production sustainable. i _ u_\;“,,“.\~i" \ I V
‘Animal agriculture is responsible for - i , — . \\_

14.5 per cent ofglobal greenhouse '» . a

gas emissions, and growing crops - , ‘ i _ "'

to ieed iactory farmed animalsisa .‘ i‘ ' . . c » ' 4

particularly inefficientway to produce '‘~’,~. : ' l '

food," he said. ‘For example, a cow iv '

needs to eat roughly ‘l2kg of plants to g .

produce lkg of beef, and a pig needs 4 V ‘ " .

12 REYAIL WORLD APR, 202!