Tuesday, June 18, 2024

Wrigley Pacific’s new Marketing Director

alison levinsAlison Levins has been promoted to Marketing Director from her role as marketing manager for gum at Wrigley Pacific. She also becomes a member of the company’s APAC Marketing Leadership Team and a number of global brand boards.

Wrigley Pacific says Ms Levin, having joined the business in 2012, would provide insights and experience integral to the ongoing success of its brands, which include Extra, 5 Gum, Airwaves, Hubba Bubba, P.K., Juicy Fruit, Eclipse, Starburst and Skittles.

General Manager Patrick Gantier said Ms Levin’s experience, energy and creativity had played a significant role in Wrigley Pacific’s growth strategy.

“Her appointment is testament to her strong ability to collaborate and the results she has delivered across a number of key portfolio and category projects,” he said.

Before joining Wrigley, Ms Levins worked at Nestlé and Unilever in Ireland where she held marketing and commercial roles.

“I’m excited to continue my career journey with Wrigley and bring a fresh perspective to the role,” she said. “As a team we have a lot to be proud of and I want to ensure we continue to explore the innovative ideas that have put our Pacific business on the map. Products such as Eclipse Chewy Mints and campaigns such as ‘Eat, Drink, Chew’ were all developed here in Australia and have proven to be a great success internationally.”

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