Wunderkind, a performance marketing engine that powers personalisation at scale for online brands and retailers, has launched in Australia.
The US company already has a strong base of local customers including Glue Store, HelloFresh and Uniqlo. It has singled out Australia as a priority growth market and is establishing its APAC headquarters in Sydney.
“Wunderkind has an ambitious global expansion strategy in place which will see us open three new offices in high priority markets by the end of 2023,” says Wunderkind General Manager International Wulfric Light-Wilkinson. “Australia has been earmarked as one of these key areas of opportunity, and we’re excited to bring our game-changing performance marketing proposition to this new region.”
To lead its local operations, Jamie Hoey, previously Managing Director of digital agency Croud, has been appointed as Wunderkind’s Australian Country Manager. He has been tasked with rapidly scaling Wunderkind’s business in Australia and building the local team, with plans to grow headcount exponentially across sales, customer success and client partnerships in the coming 12 months.
“I’m delighted to be joining Wunderkind, especially at a time where there’s an enormous opportunity for brands to accelerate their digital growth through owned channels,” says Mr Hoey.
“Marketers are facing a unique set of challenges right now, with consumer spending predicted to decline, rising advertising costs, and Google’s planned removal of third-party cookies on the horizon in 2024.
“By not fully maximising first-party data and owned channels, retailers are leaving up to 10% on the table in missed revenue due to wasted marketing spend and an over reliance on paid channels. Local e-commerce and retail players need a proven revenue channel to drive sustained growth.”
Focusing on opt-in, first-party data and owned channel optimisation, Wunderkind says it will help Australian retailers realise up to 10% extra online revenue, typically placing among its customers’ top three highest-performing paid marketing channels.
Wunderkind’s proprietary identity technology is said to enable this performance lift by helping retailers unmask hidden traffic and scale high-converting, one-to-one communications.
“At Wunderkind, unleashing human individuality is our ‘secret sauce’. We encourage creativity and provide our employees opportunities to contribute, grow and be challenged,” says Mr Hoey. “That’s exactly what I’m looking to continue with our newest headquarters in Sydney.”
Wunderkind has over 800 employees globally across offices in New York, London, Indianapolis, Montreal, Amsterdam – and now, Sydney.