Saturday, June 22, 2024

XXXX brewery receives $5m boost

The XXXX brewery in Milton, Queensland is set for an expansion in production. Parent company Lion will invest nearly $5 million to enable mass production of seltzers and RTD adult beverages.

XXXX Sales Director Patrick Donohue says the XXXX brewery is a Queensland icon, having stood proudly on Milton Road for nearly 145-years.

“It is an integral part of Lion’s brewing network, producing the vast majority of Lion’s portfolio of household name beer brands, including XXXX, Hahn and James Squire,” he says.

“The beer and alcohol beverages market continues to evolve, as do consumers’ tastes and preferences. It is important that we innovate and set the brewery up for long-term success.

“We are pleased to announce that we are looking to produce most of our portfolio of seltzer brands, including global sensation, White Claw, at the XXXX brewery.

“Mass production of seltzers and RTD beverages requires bulk ethanol storage, and so we will lodge a development application with Brisbane City Council in the coming weeks to build a new facility on the current site to ensure we’re doing this in the safest way possible.

“This represents a significant investment in the site and builds on our decade-long registration under state planning laws protecting the existing use of the brewery from encroachment from other development, which was extended in 2019.”

As part of the application, XXXX will conduct a period of community consultation, which will commence later this year.

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