XXXX has launched a limited-edition can design that encourages Queenslanders to show their pride in their origin.
To celebrate XXXX’s partnership with the Queensland Maroons, the upcoming State of Origin season, and as a demonstration of state pride, each can of the XXXX Gold Pride In Your Origin tins features a number from 0-9 that can be used to make up one of Queensland’s 447 postcodes.
Lion Head of Marketing – Core Beer Chris Allan says that the unique design is about honouring XXXX’s rich Queensland roots, celebrating the brand’s heritage and wider Queensland community, and of course championing hometown heroes, the Queensland Maroons.
“XXXX has a proud 145-year history of supporting Queenslanders, and our new Pride In Your Origin cans are a genuine way to spark pride within communities across the Sunshine State,” he says.
“Our Pride In Your Origin cans are a way of enabling all consumers to celebrate the towns and communities that they are a part of. It allows all footy fans to showcase their community pride when they come together in living rooms, footy clubhouses and local pubs to support the Maroons in the annual battle for state pride!”
Footy fans have an opportunity to win a range of prizes, from Maroons ticketed memberships and 2023 Maroons jerseys to $25,000 cash, or a trip to Hamilton Island for four people with selected Queensland Maroons players and representatives. Details on the competition can be found here.
The 375ml Pride In Your Origin cans are now available for a limited time in specially marked XXXX Gold 30-cases (RRP $55) at major liquor outlets across Queensland.