Monday, March 4, 2024

Yumi’s new ‘choc pea’ hommus

Yumi’s, Australia’s fresh dips and food specialist, and Coles have partnered to launch a new chocolate and hazelnut hommus. It is available to buy in almost 700 Coles stores nationally and to order online.

Hommus is an increasingly popular staple in the fridges of Australian households with Yumi’s’ Traditional Hommus 1kg and 200g both ranked as the top selling SKUs in national grocery (IRI, Volume & Value, National Grocery, MAT to 17/07/22). Having identified an opportunity to drive category growth by stretching into sweet as well as savoury hommus, Yumi’s is now launching its first sweet variety available to shoppers nationally.

The dip is made exclusively from Australian chickpeas grown on farms in rural Victoria.

Yumi’s Head of Marketing and Innovation Susan Booker says: “These days almost anything goes when it comes to flavour combinations. Yumi’s reputation is built on authentic, tried-and-tested family recipes.  Our chocolate and hazelnut hommus variety is quite a departure for us, but we’re confident that our customers will love it.

“It’s worth noting that there are extraordinary taste combinations in cuisines around the world, including banana and chicken, watermelon and oyster and cherry and smoked fish. Some might baulk at the idea of chocolate and hommus, but it works remarkably well, with our taste testers describing it as ‘surprisingly delicious’. We probably wouldn’t advocate adding it to your kebab, but there are plenty of other exciting and tasty possibilities,” she said.

She added: “The new dip has all the healthy characteristics of hommus with its fibre content. It is also versatile and can be eaten as a spread or even a (hom)mousse. Our taste testers have used it as a healthier filling for sponge cakes and as a lower sugar, lower fat and lower saturated fat option than many other chocolate and hazelnut spreads. Kids love it and it works well as a dip for pieces of fruit.”

According to Fortune Business Insights, the global hommus market was worth $3.75 billion AUD in 2020 and is projected to grow to $9.5 billion AUD by 2030. New flavour combinations and growing global interest in vegetarian foods are cited as major growth drivers. Australia is the world’s leading exporter of chickpeas and its main markets are India, Pakistan and Bangladesh.

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