Maxibon is launching what is promoted as the brand’s “most exciting innovation to date”, Maxibon Waffle On. 
Revamping the Maxibon “we love and debate”, Waffle On is inspired by a breakfast “favourite”.
The new product sees Maxibon’s “iconic” biscuit end “transformed and upgraded” to two golden sugar-dusted waffles, while the other end boasts caramel white chocolate “packed” with hazelnuts and cookie crumbs. Jammed in between is Maxibon’s “signature” sweet vanilla slab, full of caramelised sugar pieces to give the “perfect amount of crunch while delivering big on flavour, with every bite”.
“We know how much Australians love Maxibon. It’s become a staple in so many Aussie freezers,” says Peters Ice Cream Head of Marketing Andrea Hamori.
“Maxibon is all about being ‘born different’ and we know our consumers love different and love bold. So, we are extremely excited to be launching Maxibon Waffle On, our biggest innovation to-date.
“Not only have we transformed the biscuit end for the first time ever, but we are pushing the breakfast boundaries giving our fans a Maxibon take on brekkie they can enjoy anytime, anywhere.”
Maxibon Waffle On will be available at all major supermarkets and convenience stores, in packs of four (RRP $9) and single serves (RRP $4.50), from 18 July.