Doritos has launched a new flavour, Coriander, expected to spark debate and controversy across Australia.
Promoted as “deliciously fragrant and indulgently soapy”, the new flavour offers an “unapologetically bold taste of one of the most polarising ingredients of all time”.
Doritos is asking Australians to put the new chip to the test and end the “age-old” debate once and for all – does coriander really taste like soap?
“We’re excited to see the reaction of chip-lovers from across the country as they try our super-limited-edition Doritos Coriander,” says PepsiCo Chief Marketing Officer ANZ Vandita Pandey.
“We know some Doritos fans are going to love it, but we also know some will hate it – our legendry triangular corn chip is ready to put tastebuds to the test.
“With the taste of coriander being one of Australia’s most divisive flavours, we want to boldly launch the flavour in chip form and see if coriander really does taste like soap. Will it be a sensational hit or a soapy miss? Let us know your thoughts and tag us on social.”
Doritos Coriander won’t be available for purchase, with a limited number of packs exclusively available via a giveaway hosted on Doritos’ Instagram page.